GM sought to relate the personality and identity of each one of its brands with the most relevant and popular sports in Latin America.
2014 Partnership Recap
GM partnered with ESPN to create content for different sports, such as Golf, Tennis and triathlons. GM utilized ESPN to distribute the content through innovative formats, social media and a custom media plan.
ESPN helped GM deliver co-branded vignettes, digital animations and unique microsites, in addition to a multimedia marketing campaign.