Betcris

Betcris World Cup

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Objectives

To create informed discussions amongst Mexican fans during the 2018 Fifa World Cup: The most important sporting event in the world.

 

Solution

ESPN created Bet & Cris, two humerous, puppets that provided information on the best matches of the day. All with the support of ESPN's stats & info group.

Integrations

During every World Cup Match Day, a one minute Vignette was produced where Bet & Cris informed the fans which team was favored to win the match.

 

region

Mexico
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