AAMI

Ball or Nothin'

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Objective

Reach young males, predominately 18-34 year olds and encourage them to watch the NBA Playoffs and Finals

Solution

Prodice a mini-series focusing on upcoming NBA games while showcasing memorable pop culture moments throughout the season.

Integration

Presenting sponsoship of the 23 episode mini-series.

 

Brand Integration Included:

 

  • Host mention at the beginning and end of each episode
  • BTYB association on the opening and closing ‘Ball or Nothin’ logo
  • Brand tagged on Facebook and included on Youtube
  • AAMI were able to share on Facebook too

Key Stats

500,000 +

Total Reach

11 M

YouTube Impressions

region

Australia
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