Idea Mobile

Camp With the Champ

3 4 2015 11 51 44 am 2000 xxx

Objective

Increase the brand's awareness and association with cricket while sharing the sport with youth and aspiring players.

Solution

A custom online and on-site experience giving fans an opportunity to interact with two of the best cricketers in the game.

Integrations

As part of the initiative by IDEA, 25 underprivileged children from three NGOs enjoyed a day long opportunity to learn from one of India’s favourite cricketing stars, Rahul Dravid.

 

Top cricketer Sanjay Manjrekar shared his knowledge and answered fan questions through a custom experience on ESPN Cricinfo via digital videos.

region

India
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