Increase Mastercard’s association with football in Latin America while driving transactions.
Capitales del Fútbol (Football Capitals)
Create an engaging branded content experience for football fans, giving them a first-person experience of life in cities where soccer is not only a passion, but a way of life.
A series of stylish in-content vignettes that amplified MasterCard's overall campaign objectives.
Vignette themes varied by season and included features of some of MasterCard's preferred merchants in each of the show's featured cities, highlights of the top places to go to within a viewer's own city, and MasterCard "Priceless Surprises" moments.
Timeline and Seasons
2016 - Capitales del Futbol Season 6: Mexico City to Madrid, Rio de Janeiro to Munich, Bogota to Milan
2015 - Capitales del Futbol: Chile - 3 episodes
2014 - Capitales del Futbol: Brasil - 3 episodes
2013 - Capitales del Futbol Season 3: Rome, London, Guadalajara, Montevideo, Medellin
2012 - Capitales del Futbol Season 2: Mexico City, Manchester, Barcelona, Sao Paulo and Bogota
2011 - Capitales del Futbol Season 1: Buenos Aires, Madrid, Milan, Rio de Janeiro