Reinforce Avianca's position as Latin America's premier airline, showcasing a commitment to excellence and world-class service
Destino Confidencial (Confidential Destination)
Avianca-ESPN Reel - 2016 from The World of ESPN on Vimeo.
A 360-degree marketing-campaign around Destino Confidencial, an 8-episode documentary series telling some of sports' most captivating stories
- A custom microsite with blogs for each episode written by Fernando Palomo
- Raising program awarness via social media and PR
- Integrations on ESPN's premier studio shows, including a "SportsCenter Conecta" feature
- Making the program available on ESPN Play as well as Avianca's in-flight programming