Avianca

Destino Confidencial (Confidential Destination)

Avianca-ESPN Reel - 2016 from The World of ESPN on Vimeo.
play

OBJECTIVE

Reinforce Avianca's position as Latin America's premier airline, showcasing a commitment to excellence and world-class service

SOLUTION

A 360-degree marketing-campaign around Destino Confidencial, an 8-episode documentary series telling some of sports' most captivating stories

INTEGRATIONS

  • A custom microsite with blogs for each episode written by Fernando Palomo
  • Raising program awarness via social media and PR
  • Integrations on ESPN's premier studio shows, including a "SportsCenter Conecta" feature
  • Making the program available on ESPN Play as well as Avianca's in-flight programming
Foto la fabrica de clavados21 800 201x0x1719x1080
Falcao18 800 177x0x2292x1440
Foto el reto de nairo quintana15 800 18x0x1719x1080
Foto asuntos de familia8 800 0x0x1719x1080
Foto el camino del oro23 800 101x0x1719x1080
Foto historias de rio12 800 0x0x1719x1080
Foto el sueno de soraya1 800 201x0x1719x1080

Key Stats

8.8M

viewers across SSLA

900K

social media impressions

7.3M

digital multimedia impressions

regions

Latin America South, Latin America North, Latin America
more work