Sony Pictures

Equalizer 2

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Objective

Drive awareness in Latin America of the Equalizer 2 film by engaging sports fans during the NBA Playoffs

Solution

A series of humorus spots where the film's director audtions renowned basketball players for the role of Robert McCall after Denzel Washingotn refuses to retake his role in the sequel

 

Featured Talent:

 

Manu Ginobili, Joel Embiid, Lonzo Ball, Paul George, Isiah Thomas, Victor Oladipo, Dwight Howard and WNBA Star Skylar Diggans

Integrations

  • 7 custom spots versioned in Spanish & Portuguese

 

  • Digital posters tailored for social distribution
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