Heineken

ESPN & Heineken Present: Formula 1 Singapore Grand Prix

Objective

Heineken Singapore sought to maximize their F1 sponsorship and create an engaging campaign that showcased a new perspective on how the event is More Than a Race.

Solution

Through a series of branded video content and display advertising, Heineken and ESPN showcased how the Singapore F1 Grand Prix has a positive impact locally, and how it helps elevate Singapore in the world of sport globally.  The topics covered in the “More Than a Race” branded content included Sports Business, Nightlife, and Dining.

region

Asia
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