Bring Nokia's "Amazing Everyday" brand position to life by connecting with people globally through their love of sports, a key driver for smartphone usage.
ESPN provided a multi-platform, multi-regional strategy for Nokia by creating and launching the "ESPN Hub", a mobile app exclusive to Nokia and pre-loaded on Lumia handsets worldwide. The ESPN Hub connected fans to sports through personalization, video and social media.
To serve sports fans from across the world, the ESPN Hub was localized and focused on important sports in each region. The Nokia/ESPN partnership message was then spread via custom creative and campaigns along with sponsorship of various ESPN sports properties in each region:USA - NBA and ESPYS sponsorship, custom ad creativeUK & Europe - In-programme promotion, custom ad creativeLatin America - Talent endorsement and studio show integrationAustralia - Social media promotional campaign with branded contentIndia - Unique and custom Nokia digital ad units
Through unique and innovative ad solutions ESPN built a global sponsorship that engaged fans all over the world, with over 40MM visits to date, and 64% of users accessing the ESPN Hub every day.