Pepsi

Pepsi Fan Challenge

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Objective

Entertain football fans during football's most prestigious club tournament.

Solution

A contest inviting the fans to compete for a chance to attend the 2018 Champions League Final!

Integrations

The first phase of the contest lived on ESPN's social handles, where fanswere tasked with answering trivia questions about the tournament.

The first 8 fans to successfully answer the questions were then invited to ESPN's studios to compete in a gameshow-style competition.

The questions being so rigerous in nature, only the most passionate football fan would be able to win the trip of a lifetime, accompanied by three friends.

Key Stats

30k+

Social Interactions

region

Mexico
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