Gatorade

ESPN Run Shorts

ESPN_GATORADE_ARMADO_SEQ_02 (3) from The World of ESPN on Vimeo.
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Objective

Amplify the ESPN Run franchise by leveraging the Gatorade Sports Science Institute (GSSI), which has a wealth of insight into optimizing running performance

Solution

ESPN produced 10 sleek 30-second capsules featuring Dr. Pedro Reinaldo García (a GSSI scientist) offering running and performance tips. The shorts ran during commercial time, complementing the ESPN Run program

Integrations

  • 10 Co-Branded Shorts
  • Presenting Sponsorship of ESPN Run Program
  • Coverage of Gatorade-Sponsored Races
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