Amplify the ESPN Run franchise by leveraging the Gatorade Sports Science Institute (GSSI), which has a wealth of insight into optimizing running performance
ESPN Run Shorts
ESPN_GATORADE_ARMADO_SEQ_02 (3) from The World of ESPN on Vimeo.
ESPN produced 10 sleek 30-second capsules featuring Dr. Pedro Reinaldo García (a GSSI scientist) offering running and performance tips. The shorts ran during commercial time, complementing the ESPN Run program
- 10 Co-Branded Shorts
- Presenting Sponsorship of ESPN Run Program
- Coverage of Gatorade-Sponsored Races