Budweiser

FA Cup Multimedia Campaign

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Objective

Amplify Budweiser's official sponsorship of the FA Cup, and help revive the oldest football cup competition in the world.

Solution

A branded-content driven campaign, engaging fans throughout every round of the campaign, and bringing to life the magic, history, and legacy of the FA Cup.

Integrations

The custom campaign included sponsorship, content creation, media innovation, and social integration.

Results

11M+

Impressions

3.5M

Video Plays

69%

Reach for Men 18-34

awards

MediaWeek Awards 2012 - Best Media Idea Launch, Gold

regions

EMEA, United Kingdom
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