FEDEX

Fan Network

play

Objective

Leverage the preeminent cricket tournament in the world to position FedEx as the courier service that best connects people.

Solution

DIGITAL/SOCIAL MEDIA

An exclusive, custom created, social media driven destination within the world’s #1 cricket site for fans to discuss, debate, analyze, reflect on, and celebrate the 2011 Cricket World Cup.

Marketing

Custom campaign included co-branded TV spots, digital executions, features & integrations on our TV networks.

Results

400k

Visitors

100k+

"Bracket Predictor" users

52k

Facebook Comments

regions

United States, India
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