WB Pictures: Edge of Tomorrow

Final Battle

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OBJECTIVE

Engage Latin American soccer fans prior to the World Cup with a multimedia partnership centered around a co-branded spot that aligns with the movie's themes

MULTIMEDIA EXTENSIONS

  • Studio show discussion about the battle-tested teams and players
  • Cut-down spots ran on ESPN.com and ESPNFC.com as pre-roll and high-impact units
  • Continued conversation on social media using #LiveDieRepeat to drive World Cup conversation
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