TCL

Inspiring Bonding Moments

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OBJECTIVE

Create a brand identity for TCL centered on establishing real, emotional connections between people

SOLUTION

A 4-part orginal branded content series that profiles Southeast Asian athletes with captivating stories and what inspires them

INTERGRATIONS

  • Video launch on ESPNFC.com
  • Social extensions on ESPN, ESPN FC, and TCL Facebook handles
  • High impact ads & editorial support on ESPNFC.com

Key Stats

30M

fans reached across the digital campaign

+182%

brand awareness lift in the Philippines

+583%

brand awareness lift in Thailand

awards

Highly Reccomended at Mumbrella Asia Awards

region

Asia
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