TCL

Inspiring Bonding Moments

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OBJECTIVE

Establish positive brand identity for TCL through compelling content, inspiring the creation of bonding moments.

 

Furthermore, TCL sought to increase its brand awareness in Southeast Asia as well as with global audiences.

SOLUTION

Engage fans and audiences through “Inspiring Bonding Moments,” an original branded content series that was produced across Southeast Asia from the Philippines, Thailand, Indonesia, and Vietnam.

 

The four-part digital video series featured Southeast Asian footballers who have seen their lives changed through professional football. Audiences were given a look inside moments in sport that brought athletes, families, and countries together.

INTERGRATIONS

  • Video launch on ESPNFC.com
  • Social extensions on ESPN, ESPN FC, and TCL Facebook handles
  • High impact media units & editorial support on ESPNFC.com

Key Stats

30M

fans reached across the digital campaign

+182%

brand awareness lift in the Philippines

+583%

brand awareness lift in Thailand

awards

Highly Reccomended at Mumbrella Asia Awards

region

Asia
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