Intimus Sports

Look at Her

OBJECTIVE

To bring attention to the fact that women’s sports don’t have the same visibility as men's.

To communicate the benefits of Intimus Sports new products, designed especially for active women.

SOLUTION

As one of the biggest sports network in Brazil, we created a branded campaign endorsed by ESPN W that engaged the audience in a two episode web-series named “Look at Her (Olha Elas)”.

 

The branded content featured the story of Le Sisters, a female soccer team, their players and challenges playing soccer.

 

At the end of the series, the team was invited to participate in a friendly match that was broadcasted live on ESPN’s social media.

The broadcast counted on ESPN commentators, reporters and graphics, which provided great visibility to the cause.

 

INTERGRATIONS

  • 2 two minutes episodes of Olha Elas
  • 4 branded interstitials (20”)
  • 1 Facebook live with the friendly match
  • Social media posts promoting the live
  • 4 branded articles on ESPN about women’s presence in sports

Key Stats

Intimus sport 2 500 xxx

70,000

Facebook Live Views

120,000

Impressions

regions

Brazil, Latin America, Latin America South
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