Gillette, Head & Shoulders

#LookGanador

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Objective

Only a true winner is bold enough to achieve the fashionable hairstyles and clean shades seen in sports today. Head & Shoulders and Gillete Mach 3 wanted to give fans the confidence to wear these styles

Solution

#LookGanador, an unrestricted intellectual property solution focusing on the Olympic Games, the Copa America Centenario, and the Eurocopa, in which ESPN and P & G showed the players, coaches, and fans who wore the bold styles during sporting events. Fans even had the opportunity to experiment with different looks through a consumer-driven promotion on ESPN.com

Integration

  • SportsCenter Integreations
  • Live Game Features
  • Consumer Sweepstakes
  • CTA Promo

 

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more work