Gillette and Head & Shoulders

#LookGanador (The Winning Look)

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Objective

Only a true winner is bold enough to achieve the sleek, trendy hairstyles and clean shaves seen in sports today. Head & Shoulders and Gillette Mach 3 wanted to give fans the upmost confidence and encourage them to sport these styles and trends

Solution

#LookGanador, an IP-free solution around the 2016 Summer of sports, where ESPN and P&G showcased players, coaches, and fans who exhibited the daring styles during current sporting events. Fans even had a chance to experiment with the different winning looks via a consumer promotion on ESPN.com

Integrations

  • Custom Built ESPN.com Consumer Promotion
  • Studio Show Integrations
  • Live Event Features
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