KIA

Por Las Canchas (Around the Courts)

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Objective

Complement Kia’s sponsorship of the Australian Open with a custom content initiative in Latin America.

Solution

SHORT-FORM BRANDED CONTENT
Built a new content initiative inspired by Kia’s brand personality, featured within ESPN’s Aussie Open TV programming. Each short form episode was produced daily with extensions across our studio shows and online.

Execution

Created a multi-media co-branded marketing campaign across TV, Online and Broadband.

Results

8M

People reached in 18 Latin America Countries

55

Hours of exposure in ESPN's Australian Open broadcasts - 61% of total broadcast time

regions

Brazil, Latin America South, Latin America North, Latin America
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