Complement Kia’s sponsorship of the Australian Open with a custom content initiative in Latin America.
Por Las Canchas (Around the Courts)
SHORT-FORM BRANDED CONTENT
Built a new content initiative inspired by Kia’s brand personality, featured within ESPN’s Aussie Open TV programming. Each short form episode was produced daily with extensions across our studio shows and online.
Created a multi-media co-branded marketing campaign across TV, Online and Broadband.