Emirates

Flying the Flag

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Objective

Emirates wanted to reconnect with its people with motivating videos of a sharred vision: achieving goals through hard work and dedication.

Solution

As the world wide leader in sports, ESPN and Emirates teamed up to create an original content series highlighting the journeys of the following athletes:

  • Zahra Lari
  • Mohammed Al Balooshi
  • Chirag Suri
  • Shadia Bseiso

The series showcases the highs and lows of the athletes journeys to the top.

Key Stats

87%

Agreed Emirates would offer consistent high quality service.

65%

Agreed ESPN and Emirates helped in fulfiling the dreams of UAE residents

96%

Would consider flying with Emirates

region

EMEA
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