Samsung

Project Teamwork

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Objective

Support the launch of Samsung’s newest mobile products.

Solution

12-part original Digital series featuring five dynamic sports teams across four continents showcasing how Samsung improves the sports experience.

Integrations

Samsung devices were integrated into the content and a custom digital destination was developed. The campaign was supported by features & integrations on TV – as well as - editorial content across ESPN’s premier properties in the region.

(*) Use of rights and marks was extended to on-site activations

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Results

2.5M+

YouTube Video Plays

150k

Microsite Visits

20k

Facebook Sweep Registrants

awards

Grand Prix Award Winner: The Internationalist Awards for Innovation in Media

regions

Caribbean, EMEA, Canada, United Kingdom
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