Samsung

Samsung Galaxy S9 "My Emoji"

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Objective

Promote the launch of Samsung S9 in Brazil highlighting the Emojis’ feature in a fun and integrated way.

Solution

Antero Greco and Paulo Soares host the most popular edition of Sportscenter in Brazil. We transformed them into emojis and integrated these special animations in the show.

Before leaving for a commercial break, they would call the highlights of the next segment as emojis.

Integration

-4 integrations in SC

-4 lower thirds in SC

more work