Deakin University

Campus Convos

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Objective

To drive awareness for Deakin University's prestigous Sports Management program and their partnerships with the Geelong Cats (AFL), the Melbourne Boomers and the Australlian Netball league

Solution

The Future of Footy, a branded content series designed to resignate socially and to reach a younger demographic  

Integration

10 episodes on ESPN.com.au showcasing Deakin University alumni and their various roles in the world of sports. The campaign utalized a 360 degree approach, where current students were invited to ask questions in order to add a user generated element

Key Stats

41.6 K

Average Views Per Episode

region

Australia
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