LA SEDE

World Cup Viewing Party (Argentina)

LA SEDE and ESPN - 2014 FIFA World Cup from The World of ESPN on Vimeo.
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Objectives

To bring ESPN closer to the public and to its clients during the FIFA World Cup.

 

To associate ESPN as “The World Headquarters for Football” (despite not having broadcasting rights to the event)

 

To build loyalty with our clients through marketing activations in “LA SEDE” (HQ).

Solution

A on-site partnership with LA SEDE (HQ) to create a World Cup viewing party.

Integrations

Promotion about LA SEDE (HQ) on ESPN TV channels

 

Live feeds of the events on ESPN programs (TV and Radio)

 

Promotion on ESPN social media pages

 

Information related to theWorld Cup on SportsCenter was displayed on giant screens located outside of the building

Results

Despite not having TV rights to the matches, ESPN and LA SEDE were able to create an event for viewing the World Cup that generated a wide variety of content from the location. Fans interacted with ESPN and LA SEDE through ESPN's various platforms - online, TV, social media, and radio).

region

Latin America South
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