ESPN FC - Southeast Asia

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Global Brand, Local Voice

Football is the biggest sport in Asia and ESPN FC provides up-to-the-minute, quality coverage of every major league across the globe. ESPN FC's local coverage has all the news from the Southeast Asian leagues with daily match updates and video content. ESPN FC's coverage also extends to China with coverage of all the football action from the Chinese Super League.

The leader in football

ESPN FC leads all football sites in monthly uniques in Singapore and Malaysia across Desktop. In Singapore, ESPN FC has 3X the number of monthly uniques (133k) than the nearest competitor. In Malaysia, with 144K monthly uniques, ESPN FC ranks first amongst all other football sites.


Audiences are also turning to ESPN FC on mobile with 161k monthly uniques in Singapore and 200k monthly uniques in Malaysia.


Source: comScore March 2016

An engaged and loyal audience

ESPN attracts a quality, highly engaged audience in Southeast Asia. Of all the football sites in Singapore and Malaysia, ESPN demonstrates the highest Average Daily Audience, indicating a more loyal audience than other top football sites in the market. ESPNFC’s average daily audience is 136% higher than our nearest competitor in Malaysia and 628% higher than nearest competitor in Singapore. This scale combined with the quality of audience makes ESPN FC a popular solution for advertisers. Clients in Southeast Asia include Adidas, KFC, SingTel, Carlsberg and Subway.

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Advertising and Sponsorship Opportunities

ESPNFC offers a 360 degree marketing solution for clients including:

- Rich media units

- Premium display

- Branded Content

- Social media solutions

- Native advertising

Inside the Numbers

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Football site in Singapore

Unique Browsers, ComScore Mar '16 (Desktop & Mobile)

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Football site in Malaysia

Unique Browsers, ComScore Mar '16 (Desktop)


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