Reach young males, predominately 18-34 year old's and encourage them to watch the NBA Playoffs and Finals
Ball or Nothin'
Produce a mini-series focusing on upcoming NBA games while showcasing memorable pop culture moments throughout the season.
Presenting sponsorship of the 23-episode mini-series.
Brand Integration Included:
- Host mention at the beginning and end of each episode
- BTYB association on the opening and closing ‘Ball or Nothin’ logo
- Brand tagged on Facebook and included on YouTube
- AAMI were able to share on Facebook too