To uplift TCL's brand value and positive sentiment through sports storytelling, while capturing compelling and inspiring stories.
Born a Legend
ESPN custom co-branded series of heartwarming, remarkable stories of athletes from around the world with the tagline "Born a Legend" which emphasizes the legendary qualities in athletes. These legendary qualities are TCL core values such as legendary hard work, legendary perseverance etc.
- Six 3-4 minute videos
- Distributed vertically, socially and on ESPN.com
- Creative can be found here