TCL

Born a Legend

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Objective

To uplift TCL's brand value and positive sentiment through sports storytelling, while capturing compelling and inspiring stories. 

Solution

ESPN custom co-branded series of heartwarming, remarkable stories of athletes from around the world with the tagline "Born a Legend" which emphasizes the legendary qualities in athletes. These legendary qualities are TCL core values such as legendary hard work, legendary perseverance etc. 

Integration

  • Six 3-4 minute videos 
  • Distributed vertically, socially and on ESPN.com 
  • Creative can be found here
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