Sony Pictures

Equalizer 2

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Objective

Drive awareness in Latin America of the Equalizer 2 film by engaging sports fans during the NBA Playoffs

Solution

A series of humorous spots where the film's director auditions renowned basketball players for the role of Robert McCall after Denzel Washington refuses to retake his role in the sequel

 

Featured Talent:

 

Manu Ginobili, Joel Embiid, Lonzo Ball, Paul George, Isiah Thomas, Victor Oladipo, Dwight Howard and WNBA Star Skylar Diggins

Integrations

  • 7 custom spots versioned in Spanish & Portuguese

 

  • Digital posters tailored for social distribution
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