Pepsi

Fan Challenge 2019

Objective

To entertain and engage fans during club football's biggest tournament 

Solution

Bi-weekly Champions League trivia competition with the grand prize of attending the 2019 Champions League Final in Madrid, Spain 

Instructions

The first phase of the contest lived on www.pepsifanchallenge.com, created by ESPN, where fans were tasked with answering bi-weekly trivia questions about the UCL and pop culture.

Eight fans with the best scores from the six regions were then invited to their local ESPN's studios to compete in a gameshow-style competition, resulting in one winner per region.

The six lucky fans then headed on a trip of a lifetime to the Champions League Final in Madrid, Spain

Key Stats

Website Traction

203, 786

Total Registrations

22,739

regions

Latin America, Latin America North, Latin America South
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