To entertain and engage fans during club football's biggest tournament
Fan Challenge 2019
Bi-weekly Champions League trivia competition with the grand prize of attending the 2019 Champions League Final in Madrid, Spain
The first phase of the contest lived on www.pepsifanchallenge.com, created by ESPN, where fans were tasked with answering bi-weekly trivia questions about the UCL and pop culture.
Eight fans with the best scores from the six regions were then invited to their local ESPN's studios to compete in a gameshow-style competition, resulting in one winner per region.
The six lucky fans then headed on a trip of a lifetime to the Champions League Final in Madrid, Spain