To give sports fans a more enhanced NBA Finals viewing experience.
To surprise a local pick-up basketball game with the Ford Freestyle invasion. Our studio show talent, local influencers, cheerleaders, a DJ and obviously the Ford EcoSport Freestyle presented skill challenges along with a 5 v 5 competition where the winner is rewarded with an NBA Finals watch party.
- Aired during NBA Finals commercial breaks
- Posts from ESPN & Ford social handles
- Facebook live