Ford

Invasão Freestyle

Objective

To give sports fans a more enhanced NBA Finals viewing experience. 

Solution

To surprise a local pick-up basketball game with the Ford Freestyle invasion. Our studio show talent, local influencers, cheerleaders, a DJ and obviously the Ford EcoSport Freestyle presented skill challenges along with a 5 v 5 competition where the winner is rewarded with an NBA Finals watch party.

Integration

  • Aired during NBA Finals commercial breaks 
  • Posts from ESPN & Ford social handles 
  • Facebook live 

Key Stats

Total Views

100K +

region

Brazil
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