Create an out of the box media campaign reinforcing that FedEx connects you to a world of opportunities during the 2018 World Cup. While also connecting and delivering FedEx services and branding to small business owners.
Last Train To Russia
ESPN custom co-branded content series taking viewers to every host city, utilizing the trans-Siberian railroad to give fans a sense of life in Russia. We visit small businesses along the way, that all utilize FedEx to manufacture Russia's two biggest exports: Matryoshka Dolls and Vodka.
- Ten 24 Minute episodes
- Distributed Vertically
Media Added Value