FedEx

Last Train To Russia

Objective

Create an out of the box media campaign reinforcing that FedEx connects you to a world of opportunities during the 2018 World Cup. While also connecting and delivering FedEx services and branding to small business owners.

Solution

ESPN custom co-branded content series taking viewers to every host city, utilizing the trans-Siberian railroad to give fans a sense of life in Russia. We visit small businesses along the way, that all utilize FedEx to manufacture Russia's two biggest exports: Matryoshka Dolls and Vodka. 

Integrations

  • Ten 24 Minute episodes 
  • Distributed Vertically 

Key Stats

Total Impressions

35 M

Media Added Value

$194K

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