MasterCard

Mi Ruta

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Objective

Amplify Mastercard’s association with football in Latin America.

Solution

A branded content series that gives football fans an inside look at the journey of famous football legends to success

Integrations

ESPN original series of content highlighting "the roots" of famous footballers, that amplifies MasterCards overall campaign objectives.

 

Content varies per episode, as every episode highlights a different footballer from a different city.

Timeline

Episode 1: Mario Kempes- Rosario, Argentina.

 

Episode 2: Alex- Sao Paulo, Brazil

more work