Netflix

No Lo Puedo Ver

Objective

Starring Sandra Bullock, Netflix's Bird Box centers around a mysterious force that decimates the population. Only one thing is certain-if you see it, you die. The survivors must now avoid coming face to face with an entity that takes the form of their worst fears. To make it, they'll have to cover their eyes from the evil that chases them. 

 

Sports also generate can't watch moments- game-defining occasions that overwhelm the emotions of the fans and athletes alike.

Solution

ESPN and Netflix will develop a campaign that celebrates the moment of truth-the moments that are too hard to watch. During SportsCenter our anchors counted down the 5 hardest moments to watch of the NFL season. 

 

 

Integrations

Voiceover Mention 

 

Graphic Integration into Countdown 

 

Closing Billboard 

regions

Latin America North, Mexico
more work