Nextel

Proximo

Objective

Support the re-launch of the brand in Latin America while positioning Nextel as the mobile brand of the future.

Solution

Designed a new multimedia franchise position tied to their new brand message. The platform, titled PROXIMO, lived across ESPN’s elite portfolio of assets - revealing “What’s Next?” in the world of sports.

Integrations

Utilizing NEXTEL’s revamped look and feel, ESPN partnered with the brand to create co-branded vignettes, features, and in-show executions.

more work