Deakin University

Campus Convos

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To drive awareness for Deakin University's prestigious Sports Management program and their partnerships with the Geelong Cats (AFL), the Melbourne Boomers and the Australian Netball league


The Future of Footy, a branded content series designed to resonate socially and to reach a younger demographic  


10 episodes on showcasing Deakin University alumni and their various roles in the world of sports. The campaign utilized a 360-degree approach, where current students were invited to ask questions in order to add a user generated element

Key Stats

41.6 K

Average Views Per Episode


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