To leverage sport as a pipeline into American culture, encouraging travelers to consider a trip to the United States as soon as possible.
Just Why Is Sport Culture In The USA So Good?
ESPN & Copa 90 teamed up to create custom co-branded long form video highlighting the immense sports culture in the United States through the eyes of three English influencers, using football (MLS & NFL) as their passport. The influencers created call-to-action socially driven content geared toward their followers to drive tourism to the United States.
- Long form video
- Distributed on YouTube
- Call-to-action socially driven content