Brand USA

Just Why Is Sport Culture In The USA So Good?

Objectives

To leverage sport as a pipeline into American culture, encouraging travelers to consider a trip to the United States as soon as possible. 

Solution

ESPN & Copa 90 teamed up to create custom co-branded long form video highlighting the immense sports culture in the United States through the eyes of three English influencers, using football (MLS & NFL) as their passport. The influencers created call-to-action socially driven content geared toward their followers to drive tourism to the United States. 

Integrations

  • Long form video 
  • Distributed on YouTube 
  • Call-to-action socially driven content 

Key Stats

Total Likes

2K

Total Views

220K

regions

United States, United Kingdom
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